MASS COMMUNICATION AND MEDIA

 

Mass Communication

The current decade has seen a fading interest towards the coveted careers of the 90's, such as engineering and medicine. More and more youngsters are choosing glamorous and exciting careers such as fashion designing, image management, digital marketing and mass communication. Besides being exciting, these disciplines are offering better paychecks and lifestyles than others. A degree or professional qualification in mass communication opens the gateways of opportunities in electronic media such as TV channels and movies and also in print media such as magazines, newspapers, publications, and advertising. This qualification will also help you go for fields related to public relations and training. 

Current Scenario of Courses on Mass Communication in India

A degree in mass communications is the license to enter the gateway of mainstream media. It is self-evident that a career in media brings job satisfaction, fame, recognition and money. 

Print media

It is mainly to create content for journals, periodicals and newspapers. For newspapers it is mainly to do with news compilation, editing, proof reading and analysis. For magazines and periodicals, we learn feature writing, editorials and blogging. Talented people are in great demand in this field and they are paid according to their abilities. It requires a very high degree of passion, motivation and specialization in a particular field. Newspapers and periodicals have gone beyond just simple news reporting and feature writing. With increased competition and commercial reasons a journalist is supposed to write articles for many sections such as current affairs, politics, business and commerce, leisure and entertainment, sports, well being, and travel and tourism etc. 

Electronic media

There are very few homes left where there is no TV or radio. Satellite TV has reached almost everywhere and that is the reason that new channels are coming up very fast. With a rapid growth in this field, almost every channel is looking for professionals who can handle the diverse requirements. The need people who can create quality audio visual content for information, entertainment and education. A person looking for a break in this field can learn many things during his mass communication course, such as direction, production, working with camera, creating graphics, editing, sound techniques, and script writing etc.

Films and advertising

A course in mass communication arms you with the skills necessary to enter the world of film production and advertising. You can also produce the advertisements to be aired on famous TV channels. Apart from audio visual ads, you can also create simple ads for the billboards, handouts and newspapers. 

Public relations

Public relations and image management is another area where a person with qualifications in mass communication can find excellent job opportunities. As, these are not just the businesses or corporate who are looking for such things, nowadays political organizations, NGOs, religious entities, schools, private universities, private hospitals and consultants are looking for professionals trained in public relations and internal and external communications. 

Major Mass Communication Exams in India

The Indian Institute of Mass Communication (IIMC) conducts an all-India entrance examination followed by a personal interview for selection into their mass communication courses. Similarly, Symbiosis Institute of Media and Communication conducts entrance test for admission to MBA program in communication management. Apart from that here is a list of top colleges providing education in this field. You can refer to the websites of the institutes and colleges to get to know more about their admission process. 

Top Mass Communication Colleges in India

• Amity School of Journalism and Communication, New Delhi
• Apeejay Institute of Mass Communication, Apeejay Campus, Sector 8 Dwarka, New Delhi
• A J K Mass Communication Centre, Jamia Millia Islamia, New Delhi
• Manipal Institute of Communication, Udayavani Building, Press Corner, Manipal
• Symbiosis Institute of Mass Communication, Senapati Bapat Marg, Pune
• Asian College of Journalism, Express Building, 1 Queen's Road, Bangalore
• Department of Communication and Journalism, University of Poona, Pune
• New Delhi YMCA, Centre for Mass Media, 1 Jai Singh Road, New Delhi
• School of Vocational Studies, H-58 South Extension Part I, New Delhi
• Indraprastha College for Women, 31 Shyam Nath Marg, New Delhi.
• Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU New Campus, New Delhi